Lighting up lives in rural India
24 Jun, 2007 l 0013 hrs ISTl-Neelam Raaj/TIMES NEWS NETWORK
NEW DELHI: An auto driver, a midwife, a rose picker...these may not sound like your average consumers of renewable energy but for Harish Hande, a 37-year-old engineer whose solar energy company Selco India recently won the prestigious `Green Oscar', it's all about tailoring innovation to match a particular need. "Rural India isn't running microwaves and ACs. Here, a little electricity goes a long way," says the IIT Kharagpur alumnus who founded the company 12 years ago.
Let there be light The solar panel installed above R Vijaya Kumar's small house on the outskirts of Bangalore has ignited the change from auto driver to entrepreneur. Every day at 4 pm, Kumar drives to the Bomanahalli market on the outskirts of Bangalore with 50 batteries that he hires out to street vendors for Rs 15 per battery per night. He returns at 11 pm to take them back, having made thrice what he would earn as an auto driver. Not only can the vendors give up their polluting kerosene lamps for a cleaner and cheaper energy alternative but Kumar gets enough money to repay the loan he took to buy the solar panels with which he recharges the batteries every day. Both in Karnataka and Gujarat where Selco works, lives have been touched — and transformed by solar power. From helping midwives in Gujarat to deliver children with the aid of solar lighting kits to giving rose-pickers outside Bangalore solar-powered headlamps so that they can work in the pre-dawn darkness with their hands free, innovation has been the key to success. "Design has to be customised to fit the needs of the customer. The one-size-fits-all approach that's usually used when the user is from a financially weak background invariably fails," says Hande. Selco, which won the Ashden Award (or the Green Oscar as it's called) for the second time, has also tied up with the Self Employed Women's Association (SEWA) bank in Gujarat where it plans to sell a range of energy services, including energy efficient stoves, to the bank's 300,000 low-income female customers.
Banking on micro-finance A few extra hours of work after sundown, less fumes from lamps and more study time for kids — it's all these things that make a difference to people hampered by electricity outages and the reliance on a few expensive litres of kerosene. Selco, say the Ashden award judges, is based on the conviction that solar energy is cheap for the poor but expensive for the rich — that is, poor people can afford to buy solar systems, because they pay so much for other forms of energy, such as kerosene and batteries. But it's still difficult to convince the poor to shell out anywhere between Rs 18,000 and Rs 20,000 for a standard 40-watt solar light system that can light several 7-watt bulbs and charge batteries which can be used after dark. For daily wagers, that's a stiff financial commitment. That's where microfinance came in, says Hande. Initially most banks were reluctant to lend money to those who earned less than Rs 100 a day but company executives managed to convince them that increased productivity would enable borrowers to repay loans. Now, fewer than 10% of customers default. It also taught Hande that financing had to be as innovative as the product. "While some found repaying Rs 300 a month difficult, they found it easy to put away Rs 10 a day." The answer lay in ensuring a collection mechanism that would work on a daily rather than monthly basis. Service success There was still the need to address a misconception — that solar-powered technology doesn't work. "Without after-sales service, the technology gets a bad name," points out Hande. And with ambitious plans of reaching 200,000 customers — the current client base is 80,000 — that's one thing he certainly doesn't want. email@example.com
I loved this article and I hope the experience in business innovation can also translate to research innovation (like technology to create lower price solar panels)
Monday, June 25, 2007
Lighting up lives in rural India
Wednesday, June 20, 2007
A couple of weeks ago we had a lively debate in the DV lounge at Stanford: Topic - are we social entrepreneurs? Needless to say there was not much agreement. But we did agree on one thing- Who is the hottest date in town these days? A social entrepreneur!
Why? hmm.. interesting... sounds like an oxymoron, could be different in a familiar sort of way; after all everyone knows the words "social" and "entrepreneur" separately so why not together?
The Stanford Social Innovation Review (spring 2007) has come up with a whole article "Social Entrepreneurship: The Case for Definition". In the DV loune we agreed that all entrepreneurs are good entrepreneurs, its just that social ones are the new kids on the block. So when you are out and about try my simple test to help determine who's who -
Motivation: Economic agenda (social benefits follow)
Metric: Revenue growth, profits ($)
Philosophy: Support employee to grow market
Motivation: Social agenda (economic benefits follow)
Metric: Social return sustained by revenue from business
Philosophy: Grow market to support employee
Monday, June 18, 2007
Tuesday, June 12, 2007
Green buildings for Gurgaon, India
I was in India a few months ago and the sleepy farmland area just outside new delhi is sprouting glass behemoths like you wouln't believe. Real estate is booming but to makeit sustainable the buildings need new technology. Green buildings are popular in Europe and starting to gain popularity in the US. But for anybody that really wants to grow try doing business in India- Check out the report below:
In the new India, the old problem with electricity - International Herald Tribune
Wednesday, June 6, 2007
Infrasys is a for profit social business that is investing in rural India.
Check out the update on solar energy in India -