Saturday, April 14, 2012

Brick-And-Mortar meets Bits-And-Bytes

Good news for small business owners everywhere, local boutiques like mine (Pashma) and mega shopping districts like Union Square in SFO which rely on real people with real feet that wander around, shop, eat, laugh and play to create ambiance and a festive atmosphere.

Amidst all the hype around the benefits of e-retail, Bonobos, so far only an online clothing retailer, recently announced a partnership with Nordstrom, embracing the brick-and-mortar selling model. 

Nothing replaces touch and feel when it comes to the joy of shopping and this announcement is a sign of times to come; back-to-the-future you might say. Change often generates a mentality of replacement - video will replace movies in theaters, online ads will replace paper advertising or e-selling will replace brick-and-mortar. 

Well not so fast! To quote Mark Twain, "The rumors of my death have been greatly exaggerated".


A-Cover said...

Nothing replaces touch and feel - fully agree with you. This is probably the only reason why non-online shops will always survive.

Financial Blog said...

Ha ha ha.. Really nothing replaces touch and feel. It can't be possible anyway.
Financial Blog