Good Times for Entrepreneurs says Guy Kawasaki

Yesterday I went to the talk: "By the Numbers: How I built a Web 2.0, User-Generated Content,Citizen Journalism, Long-Tail, Social Media Site for $12,107.09" by Guy Kawasaki, whose latest venture is the website Truemors.com (http://www.truemors.com/). While it was as expected, great marketing and entertainment in typical "Guy Style", I got what I went for- breakdown of costs to launch his website (website = business) which is: 5k legal, 4k software, 1K domains, 0.4k for logo and that's about it. Run rate is what it costs to host the website - on yahoo it would be about 30/month. This means good times for entrepreneurs! (no need to beg VCs to prove your concept - versus old days when it would take a million).
And here's my point - this is now affordable for social entrepreneurs who often pay for stuff themselves (like me) and must prove themselves far longer than a standard for profit business. I have been thinking I can get going for free - design my own logo, etc and so now I know it can be done. Now if I could only get the kind of marketing clout the name "Guy Kawasaki" brings! Help?