Muhammad Yunus Honored by Obama

Last week, the White House announced that Professor Muhammad Yunus will be one of the recipients of this year's Presidential Medal of Freedom. The Medal of Freedom is bestowed by the President and is the highest civilian award in the United States. President Obama said: "These outstanding men and women represent an incredible diversity of backgrounds. Their tremendous accomplishments span fields from science to sports, from fine arts to foreign affairs. Yet they share one overarching trait: Each has been an agent of change. Each saw an imperfect world and set about improving it, often overcoming great obstacles along the way. Their relentless devotion to breaking down barriers and lifting up their fellow citizens sets a standard to which we all should strive. It is my great honor to award them the Medal of Freedom."
When Dr. Yunus receives his award, he will be joining a distinguished group of individuals that includes Nelson Mandela, Mother Theresa and Martin Luther King, Jr. Adds Warner P. Woodworth, Social Entrepreneur & Professor, Organizational Leadership & Strategy, Marriott School, BYU: "I have had the privilege of working with Professor Yunus for over a decade as he has advised a number of the NGOs my partners and I have established around the globe. From those little efforts, mostly launched with BYU students using my courses as incubators for global change, over 50 projects have been launched, and 22 have become NGOs. Last year alone, we collectively raised more than $46 million, trained approximately 340,000 microentrepreneurs, and grew our client base to about 6.1 million impoverished individuals who received a loan during 2008."..."While critics say the poor are lazy and that they are irresponsible, our microcredit experience, not only in the Third World, but also now in America, is that they simply need an opportunity. Our NYC outstanding loan portfolio has grown to over $950,000, and these borrowers have also cumulatively saved over $150,000, which demonstrates the impact of our savings program (http://www.blogger.com/www.grameenamerica.com/ <http://www.grameenamerica.com/>)."

Sustainability workshop- Aug 7 at Stanford

My workshop, Media and Management Bridges for Heart-Head Impact is on August 7th 9-4. Check out the video link for details. Presentations include Hybrid business lifecycle, The Millennium Project and MetrixLine platform and practical tips on using online media tools for brand creation and management. Discussion items:
° Managing tradeoffs between business (profit) and social (people, planet) goals
° Public-Private Partnership strategies for harnessing markets to solve social/environmental problems
° Pragmatic changes non-profits should take to be effective and to scale

How to increase your personal wheel of influence

At the annual WITI keynote last month, I heard about the "personal wheel of influence" - about how you treat every business interaction as a "relationship". The idea is simple- people intuitively understand that relationships are a lifelong thing, not one-time transaction and it alters behavior from short term wins to long-term mutual benefit behaviors; inspires give-take and inspires us to think in terms of increasing "social currency" defined as our value to others. Think of a wheel with YOU at the center. Around this draw all other interested parties into circles (sales, marketing,customer etc) and then pretend that you are not in one meeting but in a long term relationship at every meeting you have. What would you do to grow the inner circle? Add value to others. Key to growing the YOU circle is understanding what your value is and to grow that vale. If you engage from the perspective adding value, the personal wheel of influence grows automatically - an outcome, willingly supported by others of what you do. To know your key value and grow it - complete the following sentences:
1. - I am known for... (write 2-4 things)
2. - I want to become known for ...(write 2-4 things)
and then have fun!

Microfinance to Mainstream?

Micro finance methods have captured our imagination, hearts, social conscience and even our technology innovation dollar, but, sadly, never the institutional support that ideas need to go from boutique to mainstream. Till now. Eric Bellman, Wall Street Journal July 6, 2009 headlines "Rural Demand Helps Indian Banks". Bless his WSJ heart, the byline says "once considered a burden, remote branches prosper on aid for farmers". Note: aid, not loans. Other than that quibble (though technically aid is correct, because there are some subsidies involved but given all the baggage associated with the word "aid" I would rather use "stimulus" or something else), the rest of the article is worth every bit of ink. India has been resilient to the global meltdown because of growth in rural India; technology to reach remote areas and as market is growing, traditional for-profit banks are moving in too- completing a virtuous cycle. Key points:

- rural banking growth - from 12% to 20% has offset decline in urban - from 28% to 19% which is more tied to the global economy

- technology helps - remote branches have a finger-print scanner and mobile phone for identification and processing (State Bank of India) - loans and deposits are small amounts

- the benefit is felt by the state owned banks, which were forced to maintain rural branches (at a loss), but as the "market" is growing, multinationals (e.g. HSBC) are entering the market -thus taking it mainstream

-because of low default rates etc. - interest rates are competitive (10%)

- customer profile- "No one in my family has ever had an account"

I generally highlight media coverage of business+technology+social impact - and coming from WSJ - I thought it was especially noteworthy. In fact it made me track down other noteworthy articles (one especially on cell phone growth in India) by the same author.

For emerging markets -if there is a killer app - it is banking - whether it is delivered through cell phones, kiosks or moving vans; think of the potential customer base! I hope this story is an indication that "microfinace" is moving to "finance" - its the kind of change the world needs.

Purpose vs. Profit Driven Venture Creation

I like it. And it is not just the alliteration. I like it because "Purpose" and "Profit" don't sound mutually exclusive whereas "Social" and "Profit" do. When it comes to championing a business approach (vs. philanthropy) to address social issues like job creation, access to education, health care and even climate change, there is no elevator pitch. Most of us in this field talk about "sustainable business" or just stick with social entrepreneurship or social business (substitute venture, capital, purpose, impact...as fits) because that is what works in search engines. Historically we are conditioned to think of a business as for profit and philanthropy (or government action) as being for social impact. But we know that the strictly for-profit venture is just as unsustainable long term as is pure charity for social impact - hence the need for a mixed model - where we need profit AND we need social impact. I was reminded of this with a recent email from Jerri Chou, who I met at the "Outstanding 50 Asian Americans in Business" awards.
Jerri writes "I run a company called All Day Buffet which launches purpose driven ventures, one of which being The Feast Social Innovation Conference. I was really quite excited for your award last night -- for you personally and the social innovation world in general. Much of our work is galvanizing the community and movement on this (east) coast (despite old school philanthropy and investment) so seeing recognition for your work was a pleasant surprise.
Our next venture is also based in education and democratizing creativity and innovation skills through distance learning, (which I noticed you've done some work in) so would love to get your thoughts in case you're interested. Regardless, congratulations again and hope to stay in contact"
What I found intriguing about Jerri's work is that her company is trying to change the whole thinking around sustainable business creation not just through launching ventures but also holding events to create mind share and leadership in this area. Coming up is- The Feast: Social Innovation Conference, New York // October 1-2, 2009
http://www.thefeastconference.com

Entrepreneurship and Kal Penn

Pop culture and Politics - that's what I thought "An Evening with Kal Penn" event was about. Hosted by Sanskriti at Stanford University the blurb said: "Kal Penn looks at the intrinsically political nature of pop culture. He also gives us a glimpse into the darker side of the entertainment industry, full of prejudices and comically misguided casting agents ("Where's your turban?"). One of the few Indian-American actors -- so far -- to break into Hollywood, he looks at how pop culture can reinforce, but also challenge and overturn, racial stereotypes." In actuality there was less about politics than there was about entrepreneurship. In person he turned out to be charming and while there was humor, there was no negative energy. And I think that is a key to his ability to break barriers. For example when asked repeatedly about his opinions on Slumdog Millionaire he laughed and said "why? like I can't have an opinion on Milk?" All in all, he was candid and open with the audience and his top three entrepreneurial skills, that came through in several of his stories were:
Passion - It was clear that Penn was passionate about his acting career but at the same time understood the barriers he faced and was willing to tackle them.
Flexibility - Penn took on some roles because "he needed the job". They allowed him to continue working even if not perfect roles
Communication (Ability to Dialog) - when he got some unfavorable comments (a letter about his role in Harold and Kumar) he wrote back positioning the film from the characters' perspective explaining how that forces us to see beyond the ethnicity of the two characters.

Entrepreneurship and Improv: Two Peas in a Pod

Entrepreneurship is a contact sport and social entrepreneurship is extreme contact sport. The keyword here is contact - its as much about the other as it is about you. Different, for example, from heli-skiing where it is all about you. So last week, when I saw two amazing Improv plays (not stand-up comedy), I remembered that Improv training is great entrepreneurial skills training. Its the way to maneuver the "contact" aspect of the sport. You learn to "act" on your feet while gauging the audience; you learn to create laughter out of adversity to build camaraderie and most important you learn not to take yourself too seriously -for entrepreneurs are sustained by passion and social entrepreneurs by extreme passion (that burdens them with an un-endearing righteousness). Two snippets from the Improvised Shakespeare Company production I saw provide illustrations. At the start of the production the group leader asked for a play title - the answer from the audience was "King Lear Goes to Jail". In laying the foundation for the story, there was wordplay around "retire" - as in retire from job or retire for the night. The audience laughed so the players built on the theme to the point of introducing a new character called Webster (as in dictionary) and Webster was a huge hit. Another obvious aspect of Improv is that players switch roles frequently - in this case each player had multiple roles which were conveyed by getting into character with diction, body language, gestures- convincingly enough that the audience couldn't caricature the player into any one human trait (clever, conniving, fool etc).

Just for fun or just for work, this summer, do something for yourself: sign up for an Improv class and watch your entrepreneurial skills improve. That's because we learn by doing and Improv theatre provides a "safe" place to do.

Top 3 Entrepreneur Strengths that Become Weaknesses for Scaling

From Idea to IPO- that was the entrepreneurship mantra of the last decade. Get in quick and get out even quicker - with a pile of money - to invest in your next big idea. Scaling comes after IPO, sometimes with new leadership. This business path isn't applicable to social entrepreneurship where the mission is sustainable growth with no clear exit strategy (at least at the start). So one would think that current Wall Street woes would help the cause of the social entrepreneur - maybe divert some capital into long term investments like infrastructure, education, health-care, poverty alleviation - the things that worry the social entrepreneur. While capital is certainly an issue, it is not just about capital. The impact metric of social entrepreneurship is scale. You educate 100 kids, you educate a 100 kids. You educate 1,000,000 kids you change the world. That is the "impact metric". Scale is the equivalent of the IPO for social businesses. But entrepreneurial characteristics, the very ones that allow a company to form (for profit or not-for-profit) may become barriers to scaling or taking the company to the next level. With the fall in the number of recent IPOs there is a timely bit of advice in HBR from Anthony Tjan "Why Do Most Entrepreneurs Fail to Scale?" that I think is especially relevant for social entrepreneurs. The top three double-edged traits to watch for are:
1. Persistence. Willingness to persevere despite obstacles has created many great innovations and is often the foundation for successful start-ups. However, persistence can easily turn to stubbornness. Stick with your ideas when you know you are right and have supporting evidence. Be willing to abandon your position when signs show you need help or redirection.
2. Control. Early phases of company growth require the founder be involved in all operations. But as the company scales, that maniacal attention to detail can be counterproductive. Recognize the importance of delegation and let go when it's time.
3. Loyalty. Close ties inevitably form when people work together day in and out, and loyal relationships can yield great results. However, you need to know when loyalty is clouding your judgment in assessing capabilities and skill gaps.

To this list I would add collaboration - the equivalent of "mergers and acquisitions"- a common growth strategy to take a company to the next level. What do you think? Will the economic downturn be a blessing in the long run? Will social entrepreneurship no longer need the social and just become entrepreneurship?

Technology Solution for Hunger: Akshaya Patra

Studies report more undernourished children in India than in Sub-Saharan Africa. "Give me fish and you feed me for a day; teach me how to fish and you feed me for life" is the mantra for education providers and in recent years, Internet and computer technologies have done much to improve education across the world. But how well do I learn if my stomach is empty? As in the US, the Indian government provides funds for school lunches but unlike the US, those funds are inadequate as well as ineffective. Technology has no immediate answer for hunger; or so I thought till I heard about Akshay Patra and their school lunch program. The Akshaya Patra Foundation has applied technology for efficient meal production by automating large scale kitchens and their meal delivery system involves innovative logistics using custom designed vehicles to transport food from the kitchens to schools according to a strict schedule with optimal storage and minimal spillage. Hence, they have quickly scaled to feeding over one million children every day from a start of 1500 in just a few years. This technology (kitchen video at http://www.youtube.com/watch?v=CQYc8WH9Srs) has resulted in improved attendance and education according to an AC Nielsen survey. What distinguishes Akshaya Patra from other midday meal programs is that the entire food production and delivery system is intelligently designed and engineered to maximize operational and cost efficiency, while adhering to international standards of hygiene and quality. This makes the government funds they get for raw food-grains go much further and cuts out the middle man. Obama has recognised their unique approach: "Your example of using advanced technologies in central kitchens to reach children in 5,700 schools is an imaginative approach that has the potential to serve as a model for other countries." Additionally, they have been able to extend their approach to rural areas where transportation is more expensive and infrastructure minimal, by using smaller kitchens thus providing employment to women who cook meals. Catch the people of Akshaya Patra at Tiecon 2009 in San Jose and be part of the solution.

How to Market a Movement - 7 lessons

Let's face it. Social entrepreneurship requires marketing just like any other new idea. And suffering as it does from being neither charity nor business, its business model ires investors and philanthropists alike. But when the Internet started, there was no clear business model either, so I remain undaunted. What makes people flock to new ideas? I think its all in the buzz, the art of creating a movement that people want to be a part of. So I went to hear the buzz-meister Geno Church (of WOMMIE, EFFIE and ADDY awards fame) of Brains on Fire (brainsonfire.com) at the NewComm Forum 2009. His specialty is creating a Word of Mouth (WOM) movement using "brand ambassadors". His brand ambassadors are not highly paid celebrities, but unknown people who are not paid. They build a movement because they want to, and so it grows. His 7 key factors are:
1. WOM marketing is built on passion - find people to be brand ambassadors who are passionate about the cause
2. Have inspirational leadership
3. Empower people with knowledge - provide hard data to ambassadors for their use
4. Encourage ownership
5. Make advocates/members feel like rock-stars
6. Create supportive communities that live on-line and off-line - bring people together 5x a yr
7. Move the Media - practice random acts of advocacy
Rage Against the Haze (South Carolina's youth led anti-tobacco movement) started with just $800K in funding which was used to train the ambassadors - called viralmentalists. The movement consisted of kids talking to other kids about smoking as a choice. In the end he says, the power lies in supporting a cause, enabling an experience and telling a story. Now if we can translate the lessons to creating a buzz around the field of social entrepreneurship!