"solar energy is cheap for the poor, expensive for the rich"

Lighting up lives in rural India
24 Jun, 2007 l 0013 hrs ISTl-Neelam Raaj/TIMES NEWS NETWORK

NEW DELHI: An auto driver, a midwife, a rose picker...these may not sound like your average consumers of renewable energy but for Harish Hande, a 37-year-old engineer whose solar energy company Selco India recently won the prestigious `Green Oscar', it's all about tailoring innovation to match a particular need. "Rural India isn't running microwaves and ACs. Here, a little electricity goes a long way," says the IIT Kharagpur alumnus who founded the company 12 years ago.
Let there be light The solar panel installed above R Vijaya Kumar's small house on the outskirts of Bangalore has ignited the change from auto driver to entrepreneur. Every day at 4 pm, Kumar drives to the Bomanahalli market on the outskirts of Bangalore with 50 batteries that he hires out to street vendors for Rs 15 per battery per night. He returns at 11 pm to take them back, having made thrice what he would earn as an auto driver. Not only can the vendors give up their polluting kerosene lamps for a cleaner and cheaper energy alternative but Kumar gets enough money to repay the loan he took to buy the solar panels with which he recharges the batteries every day. Both in Karnataka and Gujarat where Selco works, lives have been touched — and transformed by solar power. From helping midwives in Gujarat to deliver children with the aid of solar lighting kits to giving rose-pickers outside Bangalore solar-powered headlamps so that they can work in the pre-dawn darkness with their hands free, innovation has been the key to success. "Design has to be customised to fit the needs of the customer. The one-size-fits-all approach that's usually used when the user is from a financially weak background invariably fails," says Hande. Selco, which won the Ashden Award (or the Green Oscar as it's called) for the second time, has also tied up with the Self Employed Women's Association (SEWA) bank in Gujarat where it plans to sell a range of energy services, including energy efficient stoves, to the bank's 300,000 low-income female customers.
Banking on micro-finance A few extra hours of work after sundown, less fumes from lamps and more study time for kids — it's all these things that make a difference to people hampered by electricity outages and the reliance on a few expensive litres of kerosene. Selco, say the Ashden award judges, is based on the conviction that solar energy is cheap for the poor but expensive for the rich — that is, poor people can afford to buy solar systems, because they pay so much for other forms of energy, such as kerosene and batteries. But it's still difficult to convince the poor to shell out anywhere between Rs 18,000 and Rs 20,000 for a standard 40-watt solar light system that can light several 7-watt bulbs and charge batteries which can be used after dark. For daily wagers, that's a stiff financial commitment. That's where microfinance came in, says Hande. Initially most banks were reluctant to lend money to those who earned less than Rs 100 a day but company executives managed to convince them that increased productivity would enable borrowers to repay loans. Now, fewer than 10% of customers default. It also taught Hande that financing had to be as innovative as the product. "While some found repaying Rs 300 a month difficult, they found it easy to put away Rs 10 a day." The answer lay in ensuring a collection mechanism that would work on a daily rather than monthly basis. Service success There was still the need to address a misconception — that solar-powered technology doesn't work. "Without after-sales service, the technology gets a bad name," points out Hande. And with ambitious plans of reaching 200,000 customers — the current client base is 80,000 — that's one thing he certainly doesn't want. neelam.raaj@timesgroup.com

I loved this article and I hope the experience in business innovation can also translate to research innovation (like technology to create lower price solar panels)