Making a little company look Big - International Herald Tribune

The basic principles of social or activist entrepreneurship are no different from "regular" entrepreneurship. At the end of the day other folks want to invest (their money or time) in what succeeds. As entrepreneur, if you believe you can succeed, you will succeed. Its called "inventing the future" in Silicon Valley. Help yourself: make yourself look successful. Two reasons why this article is so relevant:
1 -it gives good advice and even more importantly
2 -it says its Ok to create the illusion
Check this article from the NY Times (no registration required) "To build a successful company, entrepreneurs need to play a variety of roles -- visionary, sales representative and morale builder, to name a few. " But, in some cases, especially in the early years, they may need to play another, less obvious one: illusionist. "That means finding resourceful ways, like renting temporary office space or using answering services, to make themselves seem larger and more firmly established than they may actually be." http://www.iht.com/articles/2007/07/13/technology/12sbiz.php. (Reminds me of how Hewlett and Packard gave their first product the model number "200A" to give the impression that they had a product line. --cg)