Reuters Digital Vision project called Market Light is an initiative to reach the rural community in India. The service provides information on crop prices, weather updates and other agri-related news via SMS. If effective in India, Reuters will extend this service to African countries. Mr Mehra, Managing Director claimed that Market Light has enabled the farmers to negotiate better prices - Mans http://economictimes.indiatimes.com/Reuters_to_extend_reach_to_rural_India/articleshow/2255086.cms
Monday, August 20, 2007
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