Social Mission as Strategy

It is becoming quite popular these days for a non-profit to position itself as a business- to show streamlined operations for example. But often a non-profit is missing a strategic view of its social return on investment. It is possible to go one sep further - have the social mission be the strategy for the company. Check my article in WITI magazine for three case studies where social mission has become a differentiating and competitive strategy for the business. They are:
Southwest Creations Collaborative, a 501c3 non-profit enterprise in New Mexico, integrates a successful contract sewing and handwork business with a social mission to enhance dignity in the lives of families. Website : http://www.southwestcreations.com/
Digital Equalizer, a flagship program of the American India Foundation, is charted with bridging the digital divide by taking advantage of computer and internet technology to engage, educate, enrich and empower India’s underserved children. Website: http://www.aifoundation.org/education/de
Vamos Blogar (Let’s Blog!), a Reuters Digital Vision Project at Stanford University, is aimed at improving employability of at-risk youth in Brazil through an innovative literacy curriculum based on multimedia web logs. Website : http://www.vamosblogar.org