Want To Design a Mobile Phone? LG Announcement

SAN DIEGO – March 16, 2010 - LG Mobile Phones, the fastest growing mobile phone brand in North America, is partnering with crowdSPRING, an online marketplace for creative services, and Autodesk, a leader in 2D and 3D design, engineering, and entertainment software, to hold an innovative competition to define the future of mobile communication. Starting on March 15th, LG Mobile Phones will give consumers the chance to design their vision of the next revolutionary LG mobile phone and compete for more than $80,000 in prizes.


The competition will award over 40 winners. The first place winner will be awarded $20,000, one Wacom Intuos4 medium tablet, and Autodesk industrial design software. The second place winner will be awarded $10,000 and Autodesk SketchBook Pro software, and the third place winner will be awarded $5,000 and Autodesk SketchBook Pro software. To reward as many people as possible in the name of creativity, LG will also be giving out a whopping 37 honorable mentions at $1,000 each.

This year’s competition marks the inaugural participation of Russell Bobbitt, a world renowned movie prop master. Bobbitt has worked on a variety of visually stunning films such as Star Trek, Iron Man and Iron Man 2™. He recently received the prestigious “Behind the Camera” prop master award for his work on the first Iron Man film. Bobbitt will serve as a guest judge to reward one contestant’s cutting-edge design with the Prop Master’s Choice award. The contestant’s design will then be created into a non-working mock-up that could wind up in Bobbitt’s next blockbuster film. The Prop Master’s Choice winner will also receive $3,000 plus Autodesk SketchBook Pro software.

“We’re very excited about this competition because it gives consumers and design enthusiasts all a chance to exercise their creative imaginations and have their ideas be heard,” said Ehtisham Rabbani, vice president of marketing and innovation for LG Mobile Phones. “You don’t have to work for LG to make an impact on the future of mobile phones.”

Autodesk will supply participants with a free 15-day trial of SketchBook Pro, a paint and drawing application for use on the Mac or PC. It offers an intuitive, streamlined user interface so even new users can be productive within minutes. The 15-day trial will give all competitors access to industry-leading professional design software and levels the playing field for professional and amateur designers alike to create the phone of their dreams.

“We’re thrilled to partner with LG and Autodesk on this innovative design challenge. The challenge represents the real power of crowdsourcing - by allowing anyone to have the opportunity to design the next generation mobile phone for a global leader,” said Ross Kimbarovsky, co-founder of crowdSPRING. With a pool of over 55,000 designers and writers in more than 170 countries, crowdSPRING is one of the world’s largest creative communities and is an open platform where anyone can post projects or submit entries. Both seasoned and aspiring designers can submit their entries until April 26th at www.crowdspring.com/LG.
Competition Details
Eligibility: Any U.S. resident (citizen or green card holder) that is 18 years (or age of majority in state of residence) and older

Start and End Dates: The competition begins on March 15, 2010, at 12 a.m. PST and ends on April 26, 2010, at 9:00 a.m. PST

Winners will be announced on May 14, 2010 at www.crowdspring.com/LG/winners.